Explore Bristol city centre with new ‘Follow your Heart’ trails

Explore Bristol city centre with new ‘Follow your Heart’ trails

Posted on: 10 Sep 2020

The trails were hand-painted overnight by twelve members of the Upfest crew. 


One thousand colourful hearts have been painted across the city centre to form a new series of trails.


The trails guide visitors around the city centre, taking in landmarks such as the Arnolfini and Castle Park.


The trails also pass through Bristol’s most prominent shopping districts, converging in a large, rainbow spiral in the atrium of Cabot Circus.


Created by the Bristol City Centre Business Improvement District (BID) and Cabot Circus, the ‘Follow Your Heart’ initiative is a continuation of the #BristolTogether campaign.Photo: Bristol City Centre BID, Visit Bristol, Cabot Circus

The #BristolTogether campaign is working to support the safe reopening of the city and promote economic recovery.


It launched in July with 374 socially-distanced hearts painted in Queen Square, Castle Park and College Green, to encourage safe-use of the city centre’s green spaces.


To complete the new ‘Follow Your Heart’ initiative, twelve Upfest crew members worked overnight (10 hours in total!), hand-painting each heart along the trails.



Keith Rundle, Operations Director at Bristol City Centre BID which represents over 750 city centre businesses, said:


“This project is an extension of the #BristolTogether campaign and one that we hope will bring people back to the heart of Bristol.


“We’re inviting Bristolians from across the city to explore the centre in a fun and interactive way, whilst bringing much-needed footfall to all central businesses and organisations.”


“We’re working hard to help our levy-paying businesses recover from the effects of lockdown whilst also creating a fun, safe and welcoming environment that visitors feel confident returning to.”


Robert Hobbs, General Manager at Cabot Circus, added: 


“It’s great to see Bristol working together as a city. It has been a tough time for many people, so initiatives like this are more important than ever.


"The hearts will be in place for three weeks, so there’s lots of time to visit, and to rediscover all that the city centre has to offer once again.”

Images by Bristol City Centre BID, Visit Bristol and Cabot Circus

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Article by:

Kate Hutchison


Kate Hutchison, Content Editor of 365Bristol.com

Get in touch with Kate at kate@365bristol.com