Sustainable clothing start-up Born Hybrid to launch Kickstarter campaign this month
Posted on: 17 Sep 2019Despite its convenience, fast fashion is bad news for the environment.
The rapidly-produced, low-cost clothing is responsible for more energy consumption than the aviation and shipping industries combined and contributes significantly to the ocean’s plastic pollution.
A budding start-up that knows these repercussions better than most? It’s got to be Born Hybrid.
Made up of duo Ashley and Emily, Born Hybrid is a new, Bristol-based t-shirt company providing solutions to many of the problems associated with fast fashion.
Proving that affordable clothing doesn’t have to mean synthetic fibres, cheap labour and polluting factories; Born Hybrid clothing is made from sustainable wood pulp and combed organic cotton.
Emily - who is a streetwear artist by trade - has designed the t-shirts, which feature intricate illustrations of vulnerable and endangered species. The aim? To help raise awareness of their declining numbers.
What’s more, the t-shirts use only eco-friendly ink, are manufactured using renewable green energy and delivered in biodegradable packaging.
Alongside sustainable production and distribution methods, Born Hybrid aims to replenish the environment, too. For every t-shirt sold, Born Hybrid purchases 20m2 of forestland, protecting it for future generations.
So, why now? After two years of independent research, Ashely and Emily knew there could be a better way to produce sought-after fashion items.
But Born Hybrid need your help. To launch their first line of ethical clothing, the team are fundraising £4000 via Kickstarter. The fundraising will begin on the 24 September! Keep up to date by signing up to their newsletter.
Learn more about Born Hybrid, the latest news and fundraising progress on social media.
