In conversation with Bristol born CBD company Amma Life
Posted on: 22 Jul 2019In recent years, the market for CBD products has become huge. Designed for a healthy lifestyle, CBD has many benefits and comes in many forms. We caught up with Sophia from Bristol-born Amma Life, who has been at the forefront of the CBD movement within the UK since the company’s start up in 2014.
Amma Life CBD products come in many different forms, including tea, body cream, water soluble spray, oil and even a paste to be rubbed into gums or put under the tongue. For beginners, Sophia recommends “getting to know which product is best for different stages of your life. Start with a tea or a low dose oil and ask yourself what you’re looking to gain from taking the supplement.” Tips can be found on the website here.
Although progressing, attitudes surrounding CBD are still speculative. However, Sophia debunks some common misconceptions, telling that “people think it might get you stoned, or make you feel really sleepy, but this is not the case! And THC levels are below 0.1 %, the legal standard, so it’s miniscule and non-psychoactive.” In fact, the human system produces endogenous cannabinoids that bind to receptors found throughout our bodies. This is known as the Endocannabinoid system, which is crucial for the body’s homeostasis, helping to regulate things such as appetite, digestion, mood, immune function and more. CBD products fit into the journey of overall balance and wellbeing because the network in the body responds to the compounds in the cannabis plant.
For Sophia and Kirk, their journey first began in 2014. With America gaining global attention for its shifting attitude towards medical cannabis at the time, Sophia began to read into the movement, noticing more and more supportive research and personal cases popping up where CBD has helped people. This combined with Sophia's extensive background in holistic health lead her to start up Amma Life. “I wanted to set up a business focused around helping people with health, CBD allows people to take further responsibility with their health and I wanted people to feel empowered about it. Knowing that there’s herbs out there to balance and support the body’s own homeostasis is important.”
Interestingly, more and more professional athletes and sports personnel are introducing CBD into their lifestyle, “CBD can play a big role in muscle repair and sports recovery” Sophia says, “meaning they can train harder and recover quicker, to maximise their training schedule, and the level of sports injuries occurring goes down”. The CBD movement in the UK is rapidly growing. Mary Jane’s in Clifton recently became the first CBD café in Bristol, proving that the market is constantly expanding. For the future, Sophia imagines that “CBD will become part of everyday lifestyle. Hemp has had an interesting journey being one of the first crops for humans to cultivate, changing the ways communities work together. Now, CBD cafes are just the start and we hope to run CBD retreats focused on mindfulness in the near future.”
Amma Life CBD is grown in the Netherlands, Spain and Lithuania and is of the highest quality. For people who aren’t savvy to the differences in quality, Sophia tells that “the biggest difference is CBD isolate versus whole plant extract that contains the full spectrum of cannabinoids with terpenes to give the plant greater potency. CBD isolate comes from crystals so it’s similar to taking a single vitamin, rather than the pure extract bursting with a multitude of cannabinoids .” All their products are 3rd party lab tested and they are part of the CTA association which ensures a high standard of CBD quality assurance. .
For those who are curious about CBD and want to know more talk to Amma Life today! Head to the website here.
Article by:
Hannah recently graduated with a degree in English with Writing. She is an avid writer, freelancer and creative. She is currently writing her first full-length novel and a collection of poetry. Always out and about in Bristol's music scene, she attends music events on a weekly basis.
