Gloucestershire Cricket team up with Gloucester Road Traders in Bristol
Posted on: 18 Aug 2014Gloucestershire Cricket team up with Gloucester Road Traders as Bristol prepares to host England’s Royal London One-Day International against India
Gloucester Road is Britain's longest high street of independent shops, and with just a week until 16,000 cricket fans head to Bristol to watch England take on India at the County Ground n the first of the Royal London One-Day International series, trader's are helping to build up the atmosphere.
Today sees staff at shops, bars and restaurants wearing t-shirts in the colours of each country's flags with the slogan ‘East Meets…The West Country’ alongside having their face painted with a number of places serving specially themed food and drink.
“The idea is traders get on board and be as creative as they like so when local shoppers as well as spectators visit Gloucester Road, they feel the buzz.” Roz Hutchings, Head of Community Engagement explains. “We’ve been delighted with the reaction from the businesses. For example, Sarah Thorp at Room 212 has created an Indian themed window display using paintings, prints and jewellery by Bristol artists as well as offering 10% off a range of products for ticket holders. At Moodles, staff there are also handing out 10% discount vouchers to ticket holders.”
Traders are also offering discounts to fans who can show a match day ticket between now and the end of Bank Holiday Monday.
“A number of pubs along Gloucester Road have been working with the club this summer on the Friday night NatWest T20 Blast matches and it’s been a real success, encouraging fans to visit businesses on Gloucester Road after the matches. Now we want the spectators at the ODI to do the same so the traders feel the economic benefit from Bristol hosting International matches and to also showcase what Gloucester Road has to offer so fans want to return.”
For a full list of traders who are taking part and the discounts they’re offering head to www.gloscricket.co.uk.
Trader Marc Casey from The Cider Press who was crowned ‘Most Fun Trader’ in the T20 Gloucester Road Traders’ project earlier this summer.
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Born and raised in the suburbs of Swansea, Jimmy moved to Bristol back in 2004 to attend university. Passionate about live music, sport, science and nature, he can usually be found walking his cocker spaniel Baxter at any number of green spots around the city. Call James on 078 9999 3534 or email Editor@365Bristol.com.
