James Bay at Colston Hall in Bristol on Saturday 2nd June 2018

James Bay at Colston Hall in Bristol on Saturday 2nd June 2018

James Bay at Colston Hall in Bristol on Saturday 2nd June 2018

Pop is art, product, style and substance. Creating his second album, ‘Electric Light’, James Bay is not only aware of the precarious equilibrium needed to succeed in this pop world, but he’s determinedly embraced the challenge head on. Following the release of his debut album Chaos And The Calm, featuring ‘Hold Back The River’ and ‘Let It Go’, he was nominated for Best Rock Album, Best Rock Song, and Best New Artist at the 2016 Grammy Awards.

Alongside this new sonic pallet, ‘Electric Light’ has a thread running right through its heart that examines and embraces the notion of unity. From the gospel flecked R&B hopscotch jam ‘In My Head’, via the imploring raw beauty of the anthemic ‘Us’, the breathless ticking golden transistor guitar pop of ‘Pink Lemonade’ and the chopped sonic blues behind the hip-swinging ‘I Found You’, this guiding sense of unity helps to navigate the album’s expanded horizons in a strong coherent direction. Through sonic innovation and genuine emotion, James Bay has created a fresh classic pop album, a timeless statement for that brave new world.

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